Absolutely. That is the nature of gold bullion trading. When the “price” of gold goes up, the demand does, too. So, it all scales. At its heart, the gold market is a very simple one. Though it seems that the price of gold changes, it is actually the value of the dollar that changes: specifically, how many of them it takes to purchase an ounce of gold. Gold is the constant element, and paper currency is measured against it.