Yes, in small amounts and after the basics. Someone who put $100 a month into gold from January 2016 had paid in $13,100 by 3 November 2026 and owned 7.52 oz worth $29,920 at the Ask, against $14,627 for the same deposits in a savings account paying 2% a year. That is Bullion Trading LLC research using LBMA prices, and it is the best case for small, regular buying. Started at the 2011 peak, the same plan was below its cost for most of 2013 to mid-2019, and gold pays no interest.
Young adults are curious (48% of U.S. Gen Z investors learn about investing on social media, according to FINRA Foundation and CFA Institute), but the Federal Reserve’s latest household survey found only 37% of adults aged 18 to 29 had three months of expenses saved. It matters now: on 3 November 2026 the gold Ask was $3,979 an ounce, 27% below its 29 January record.
| Key finding | Result |
|---|---|
| $100 a month in gold, January 2016 to 3 November 2026 | $13,100 paid in; 7.52 oz worth $29,920 at the Ask |
| Same deposits in savings at 2%; needed to match inflation | $14,627; $15,915 |
| Same plan started at the September 2011 peak | Mostly below cost from 2013 to mid-2019; as low as −24% |
| Gold vs S&P 500 with dividends, 46 ten-year periods since 1971 | Gold ahead in 14, stocks in 32 |
| Median premium over the Ask since October 2024 | 1 g bar 31.6%; 1/10 oz coins 23.4%; 1 oz coins and bars 2.3% to 4.0% |
| Adults 18 to 29 with three months of emergency savings | 37% (Federal Reserve, 2025 survey) |
Is gold a good investment for young people?
It has been a good home for small, steady savings over the past decade, but not a smooth one, and timing matters.
Most of the gain came late: at the end of 2023 the gold plan had turned $9,600 into $13,079 (savings: $10,401) before the 2024 and 2025 rally more than doubled it. Silver finished higher, at $30,398, but the ride was rougher: the silver plan sank 14% below its cost in April 2020 and was last under water in September 2022.
The simple story, “buy a little every month and you can’t lose”, fails at the wrong start. Someone who began in September 2011, with gold near its record, was down 24% on the money paid in by July 2013 and has been above cost since July 2019. The silver version was down 35% by December 2014 and has been above cost since October 2022.
Both plans are well ahead today: the $18,300 paid into the gold plan was worth $44,981 on 3 November 2026. Steady buying lowers your average price; it doesn’t remove the need to hold for years.
Gold vs stocks: which is better for a young investor?
Over most long stretches, stocks. In annual data compiled by NYU Stern’s Aswath Damodaran, the S&P 500 with dividends returned 11.1% a year from 1971 to 2025 against 9.0% for gold, turning $1 into about $330 against $116. Of the 46 ten-year periods ending 1980 to 2025, gold came out ahead in 14.
Gold’s good decades came in clusters, and its bad ones lasted: over every ten-year period ending 1989 to 2005 it returned less than 3% a year, and in 10 of those 17 it lost money. The past decade was close only because of 2025, when gold gained 66%: that lifted its 2016 to 2025 return to 15.1% a year, against 14.7% for stocks. Through 2024, stocks led 14.3% to 10.5%.
What gold offers is a different path: in the 11 years since 1971 when the S&P 500 fell, gold rose in 7, including 2008 and 2022. That is the case for a slice next to stocks, not instead of them.
Why are Gen Z and millennials buying gold?
Surveys show curiosity and social media at work more than a measured shift in what young people hold.
- FINRA Foundation and CFA Institute (surveyed late 2022, published 2023): 56% of U.S. Gen Z adults aged 18 to 25 own investments; 44% of Gen Z investors started with crypto, and 41% cite fear of missing out as a reason they began (CFA Institute).
- Bank of America Private Bank (June 2024): 45% of wealthy investors aged 21 to 43 owned physical gold, against 18% of all respondents; everyone surveyed had $3 million or more to invest.
- Gallup (April 2025): 23% of U.S. adults named gold the best long-term investment, behind real estate (37%) and ahead of stocks (16%); no age breakdown.
- World Gold Council (January 2026): U.S. dealers reported “anecdotal evidence pointing to increased interest from younger consumers.”
What does a small gold purchase really cost?
Far more per ounce than a 1 oz coin or bar. In Bullion Trading LLC price records since October 2024, a random-brand 1 gram gold bar sold at a median 31.6% over the value of its gold at the Ask and 1/10 oz coins at 23.4%, against 2.3% to 4.0% for 1 oz coins and bars.Put another way, $100 at the median premium bought about $76 of gold as a 1 gram bar, $81 as a 1/10 oz American Eagle and $97 as a 1 oz bar. With the gold Ask at $3,979, a 1 gram bar costs about $165 at check/wire prices, or $175 by card or PayPal (check and wire start at $1,000), so $100 a month no longer buys even one gram bar a month.
A small budget has three options: save for a few months and buy a bigger piece, buy silver (a random-brand 1 oz round’s median premium was 12.7%), or accept a gram bar’s premium as the price of starting.
Small first purchases
The large price is the check/wire price; the card/PayPal price is listed under it. Prices follow the live spot price.
How much gold should a 25-year-old own?
There’s no official number: published frameworks range from about 2.5% to 25% (compared in our guide to how much gold and silver to own). For a young saver the better question is what comes first.
Tax breaks and employer matches are returns gold can’t offer. The SEC’s Saving and Investing guide calls an employer match “free money” and says you’re better off clearing credit card debt before investing. In 2026 you can put up to $24,500 into a 401(k) and $7,500 into an IRA (IRS), yet only 38% of non-retired adults aged 18 to 29 had such an account in the Fed’s survey.
Gold can sit inside a retirement account through a self-directed IRA if the coins or bars are IRA-eligible (meet IRS fineness rules) and held through an IRS-approved custodian; Bullion Trading LLC is not a custodian. See gold and silver in an IRA.
Is buying gold on TikTok or at Costco a good idea?
Learning on social media is normal; buying there is the risk. The CFTC is blunt: “Don’t buy from individuals selling metal on social media sites or discussion boards.” Fear of missing out is the pressure scam pitches use (see gold bullion scams).
Costco sells 1 oz gold bars to members; in April 2024 Wells Fargo estimated those sales at $100 million to $200 million a month, at roughly 2% over spot (CNBC). Low premiums on 1 oz bars are real, as the chart above shows; the catch for a young buyer is the price of a full ounce, about $4,000 at the Ask.
- I know today’s spot price and the premium I’m paying.
- The seller has a street address and a license I can look up.
- The price isn’t below spot, and nobody is rushing me.
- It’s a standard bullion coin or bar, not a “rare” coin sold as an investment.
- I know where I’ll store it and how I’d sell it.
Check us the same way: Bullion Trading LLC holds NYC DCWP license #1304378-DCA, is rated A+ by the BBB and has a store at 20 West 47th Street, New York.
What would make gold a poor choice for you?
- It pays nothing. No interest or dividends, one reason stocks led in 32 of 46 ten-year periods.
- Premiums and spreads. Buying a gram at a time spends a quarter of the money on costs, and any dealer buys back below its selling price.
- Storage. A safe or safe-deposit box costs money; metal at home needs insurance.
- Your own behavior. The 2011 plan needed years of patience; selling in a slump locks in the loss.
- Tax. Long-term gains on bullion are taxed as collectibles, at up to 28% federally (IRS Topic 409).
Where gold and silver stand now
The Ask was $3,978.97 for gold and $50.43 for silver on 3 November 2026, 27% and 58% below their 29 January records. A $100-a-month plan begun in January 2026 had $1,100 paid in and was worth $993 in gold or $819 in silver: the same habit, started near a peak.How we did the research
The plans buy $100 of metal at the first LBMA price of each month (5 pm New York spot closes after 28 September 2026), without premiums, and value the holding at the store’s spot price today. Savings compound monthly at 2% a year, close to the 2.2% a year 3-month Treasury bills returned from 2016 to 2025; inflation uses CPI-U (FRED). Limits: one dealer’s prices, fractional ounces assumed, taxes and selling costs left out, and past returns don’t predict future ones.
| Year end | Paid in | Gold owned | Gold value | Silver value | Savings at 2% |
|---|---|---|---|---|---|
| 2016 | $1,200 | 0.97 oz | $1,126 | $1,166 | $1,211 |
| 2018 | $3,600 | 2.88 oz | $3,540 | $3,142 | $3,707 |
| 2020 | $6,000 | 4.44 oz | $8,041 | $8,367 | $6,305 |
| 2022 | $8,400 | 5.77 oz | $10,412 | $10,156 | $9,008 |
| 2024 | $10,800 | 6.91 oz | $18,248 | $16,867 | $11,822 |
| 3 Nov 2026 | $13,100 | 7.52 oz | $29,920 | $30,398 | $14,627 |
Should young people buy gold? The bottom line
Gold works best for a young saver as a small, steady habit once emergency cash, expensive debt and retirement accounts are covered. The past decade rewarded that habit, but the 2011 start shows it can take years to pay off, stocks usually won over ten years, and small pieces cost a quarter or more over the Ask. Buy low-premium sizes from sellers you can verify, and expect to hold.
Frequently asked questions
Is silver better than gold for beginners?
Silver is cheaper per piece and 1 oz rounds carry lower premiums than gram gold bars, but it swings more: the 2011 silver plan fell 35% below cost and recovered only in 2022.
Can I buy gold in a Roth IRA?
Yes, through a self-directed IRA, if the metal is IRA-eligible (meets IRS fineness rules) and held by an IRS-approved custodian rather than at home.
Sources
- LBMA, Precious metal prices: monthly purchase prices.
- NYU Stern, Aswath Damodaran, Historical returns on stocks, bonds, bills and gold (updated 5 January 2026): gold vs stocks, T-bill rates.
- FINRA Foundation and CFA Institute, Gen Z and Investing (May 2023): Gen Z survey.
- Federal Reserve, Economic Well-Being of U.S. Households in 2025 (May 2026): emergency savings and retirement accounts by age.
- FRED, CPI-U (CPIAUCSL): inflation.
- Bank of America, Gallup, World Gold Council, CNBC: surveys and reports linked above.
- SEC, IRS and CFTC guidance linked above: saving order, 2026 limits, collectibles tax, fraud warnings.




